Circle four: So craftsmen also love Christmas tree decorations
A campaign by Kreisvier Communications demonstrates that Coop Bau+Hobby truly understands the needs of Switzerland's tradespeople.
Together with the DIY store, a direct mailing was developed that translated the usual pre-Christmas mood images directly into the world of craftsmen: with shiny Christmas baubles in the shape of typical construction tools such as pliers, hammers, drills, and chainsaws. They served as key visuals in a large-scale self-mailing in the form of a toolbox. All mailing recipients can benefit in the form of vouchers and an online competition in which complete craftsman's tree ornament sets can be won.
Responsible at Coop Bau+Hobby, Basel: Christoph Theler (Head of Coop Bau+Hobby), Stefan Schwär (Head of Communication/Advertising), Cécile Sprenger (Project Manager Advertising). Responsible at Kreisvier Communications: Sebastian Jüngling (consulting), Martin Friedlin and Filip Wolfensberger (art direction), Bianca Kury (text and concept), Daniela Burget and Gulia Ribeiro (DTP).
