Kreisvier: Campaign for the relaunch of Car4you.ch
The Car4you.ch automotive portal has been completely revamped. The new campaign for the relaunch was developed by the Basel-based agency Kreisvier; for its online presence, the portal partners with Coundco.
The Basel agency Kreisvier developed the new appearance of Car4you.ch as well as ideas for the classical media. The campaign motto is "We can only car", which, according to the agency, leads to pointed subjects. Several image advertisements, small advertisements as well as a dealer mailing transport the new self-image starting from October. In addition, kreisvier shot a TV spot together with the Zurich-based production company Shining Pictures.
The online strategy and campaign adaptation were developed and produced by the Zurich-based online agency Coundco. The new content centerpiece is the "Advisor," which offers test reports and articles on all aspects of buying and selling vehicles. By means of comment and evaluation functions, users can interact directly with Car4you.ch and contribute their own experience and opinion. An online competition with knowledge quiz rounds off the new launch.
Responsible at Car4you Switzerland: Myriam Reinle (Management), Gianfranco Galati (Head of Marketing). Responsible at Kreisvier: Christian Jost (Head of Consulting), Salome Erdin, Fabia Meloni, My-Tu Jozsef (Consulting), Sven Kahler, Martin Friedlin (Art Direction), Gerald Mink (Text). Responsible at Coundco: Florian Wieser (Strategy & Consulting), Garry Bachmann (Production Management), Philipp Moser (Senior Developer), Lidia Panio (Developer), Jaromir Fuoli (Screen Design), Fabian Hernandez (Flash Production Online Advertising Media), Michèle Suter, Léonie de Montmollin, MirjamGebhardt (Content Management), Alina Bühler (Prime Communications - Content Development). Responsible at Shining Pictures: Pascal Heiduk (Director), Stefan Bircher (Producer), Nils Vije (Production Manager).
