Kreisvier founds specialized social media unit "sofi"

The name stands for "social first" - and also describes the program: at sofi, communication begins on the platforms on which target groups are actually active today.

With this step, kreisvier is responding to the increasing shift of brand communication to digital channels. While many agencies still view social media as a supplement to traditional campaigns, sofi defines this area as the starting point for all communication measures. The aim is to develop strategies that work from within the social networks - and can be expanded cross-media if required.

The model follows the principle of an "agency within an agency": a small, agile team works independently, but can draw on the entire infrastructure and expertise of Kreisvier for more complex projects. In this way, sofi combines short decision-making processes with the security of an established communications agency.

The new unit describes itself as the "most agile social media unit in Switzerland". The focus is on speed and proximity to implementation - according to the motto "briefing on Monday, first ideas on Tuesday". The offering includes strategy, content production, community management and data-based campaign optimization across all relevant platforms.

With the founding of sofi, Kreisvier aims to meet the increased demand for specialized social-first solutions and at the same time bundle the experience gained from previous customer projects. The agency sees this development as a logical step in a market in which social networks are increasingly taking on a leading role in brand communication.

Further information can be found at www.sofi-agency.ch and on the social media channels of "sofi" on Instagram and TikTok.