Kreienbühl and Vogler: Freestyle sport in the bag
Gorilla is an initiative of the Schtifti Foundation and the largest national program for promoting the health of children and adolescents. Gorilla has recently launched in Germany as well—promoted by Kreienbühl and Vogler.
As in Switzerland, the Gorilla app is also an important centerpiece of the commitment in Germany. In addition to general information about Gorilla, young people can also find lots of tips and tricks about freestyle sports in the app. The app puts the whole world of freestyle sports in your pocket. This is where the campaign developed by Kreienbühl and Vogler comes in: For example, with a movie in which a protagonist is led to a skate park not entirely voluntarily.
In addition, Kreienbühl und Vogler has developed two subjects that will be used as advertisements, posters and in electronic media. The new campaign has been on display in Germany and Switzerland since the fall.
Responsible at Gorilla Germany: Tobias Kupfer (Management), Maxi Heiden (Marketing and PR). Responsible at the Schtifti Foundation: Kathrin Steiger and Roger Grolimund (Co-Managing Directors, Communications), Linda Nussbaumer (Project Management). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht; Shining Pictures (production), Stefan Bircher (producer), Sophie Toth (line producing), Ari Zehnder (director), Daryl Hefti (camera), Sean Fee (camera assistant), Luc Kämpfen (editor), Seng Kit (cast), Online Video AG (post-production), Jingle Jungle, Bardo Eicher (music/sound design), Leuchtturm (lighting equipment), Eberle (camera equipment), Rico Rosenberger (photography and image editing).
