Creative students turn eagle owl message into reality

The tenth course of the ADC/BSW creative school came to an end at the end of January 2008. The conclusion of the seven-month course was marked by the awarding of prizes for the final projects at the ADC Gala. 19 young creatives were briefed to breathe new life into the Uhu brand. Almost everyone still knows Uhu, but the competition is huge and inexpensive no-name private labels are conquering the market. To make matters worse for the students, Uhu made a breakthrough in research with Uhu Verso. A second tube, which quickly separates objects that have been glued together, is to be made known to consumers. The message: Thanks to Uhu Verso, you always have a second chance.
Gold was won by the concept "Uhu Verso sticks. Uhu Verso solves." by the young art directors Peter Brunner, Stoll, Traber und Partner, Bern; Marianne Friedli, Walker Werbeagentur, Zurich; Philipp Lüthi, Cosmic Werbeagentur, Bern and Barney Rees, Euro RSCG Zurich.
The next course at the creative school starts in August this year.