Creative under new address

Agencies Concentrated at one address, Swiss Publicis remains in good shape. Campaigns for Vögele and other clients - including small ones - are proof of this.
the advertising recession and got young, flexible
small agencies. One of the few exceptions is Publicis. With
clever strategy, but also always convincing creativity
it was able to defy the adversities of the market. Not only its growth
speaks for this. Internationally, too, the work of the Swiss
subsidiary of the French communications group very highly estimated
to be. In any case, Markus Gut, Executive Creative Director at
Zurich, member of the 12-member international creative committee of the
advertising group - the fourth largest in the world, according to its own figures. Although
the departure of founder and president David Dorga is imminent.
However, his post will be filled and the benchmarking task will be continued.
perceived, assures Gut.

Vögele loves motorcycles
Whether the Board will then once again recognize a Swiss work as exemplary in
will take up the quarterly collection, as in the case of the last campaign
for Médecins sans Frontières, is still pending. The latest litters from
of Stadelhoferstrasse 25 (not yet updated on the Internet) counts
including the new TV commercial for Vögele. In the new look and feel
This spot also tries to establish Vögele as a trendy textile retailer.
against the growing competition - primarily from the discount sector
position. In particular, the commercial aims to appeal to the younger audience, the
Until now, Charles Vögele Switzerland thought it was aimed at the fashionable
Swiss average. He
shows that the Swiss fashion house is also able to operate in an unusual
environment - for Harley-Davidson bikers. In addition to lots of chrome
and leather, a fitted and cuddly down jacket comes into its own.
The center of the action. The wearer cuts such a good figure,
that one of the tough guys shows his most sensitive side.
And the other gang members don't seem to have a problem with it either.
have.

Celebrities in the sports store
For the season opening of the St. Moritz sports store Viva Sportiva
CD Philipp Skrabal, on the other hand, has involved world celebrities to
to comfort the impatient over the waiting time. The statement that there are
Things in life that you have to wait much, much longer for,
visualized his team with the likeness of Prince Charles' late wife Camilla Parker. In comparison to this
The days leading up to the store opening really do seem like a test of patience.
Clack. Other celebrities, including less aristocratic ones, are to appear in advertisements,
posters and POS posters until November 19.
Also with a celebrity or his media-famous
because the Rolex had been retouched away, Publicis could have
Reproatelier Straumann could advertise. But instead of the Siemens boss
Klaus Kleinfeld put Markus Gut and AD Ralph Halder on
more spectacular mailing cards, which now feature the familiar
Accompany B-to-B advertising campaign.
The amusing motifs suggest that the Straumann people are dedicated to their job.
in their free time - with body and soul. So they mended
themselves into fascinating stock images and thus into
breakneck situations, such as whale-tail riding
or "white water" canoeing.

Luca Aloisi