Free cab service launches in the USA

Free cab rides are now possible in the USA. Thanks to Nomocab, advertisers can expect "a new interactive form of out-of-home advertising" that guarantees "a captive audience". Advertisers can not only plaster the outside of cabs with their messages, but also target passengers inside the car. Specifically: "We wrap the car with your advertising, place your products inside the vehicle and even have the driver promote them during the journey," it says on Nomocab.com. In other words: the passenger does not pay with money, but with attention.

Similar to its paid competitor Uber, anyone can take part. The requirements are a clean traffic record, a car that is no more than five years old and in good condition - and the willingness to have the vehicle plastered with advertising. In return, Nomocab guarantees a minimum income of 1500 dollars per month plus tips. The average monthly income is said to be 3000 dollars.

In particular, the fact that the chauffeur advertises products during the journey may not be to everyone's taste. However, it remains to be seen whether the temptation of free, individual transportation will prevail. The app will soon be available in the Apple Store and Google Play ("Coming soon"). (hae)