Korea's answer to Angela Merkel
Auto Since late 2006, Ruf Lanz has positioned Hyundai as «The German Among the Asians.» It’s a pointed brand message that makes one thing clear: Hyundai offers the highest quality at a very good price.
Car Since the end of 2006, Ruf Lanz has positioned Hyundai as "The German among the Asians". A pointed brand statement that makes it clear: Hyundai offers the highest quality at a very good price. This brand statement has been consistently applied ever since. The most recent example: a Korean woman, whose clothing style, haircut and gestures are unmistakably reminiscent of Angela Merkel, presents the three Hyundai models Getz, Tucson and Santa Fe. These offer values such as reliability and safety without having to exceed the household budget. The motif appears on both sides in newspapers and magazines.
