Head of the week: "Le Matin should become a popular major newspaper".
Peter Rothenbühler will become editor-in-chief of the French-Swiss daily newspaper Le Matin on March 1, 2002
Peter Rothenbühler to become Editor-in-Chief of Le Matin in Western Switzerland on March 1, 2002 / For about a week, Peter Rothenbühler had to think about whether he wanted to become the new Editor-in-Chief of Le Matin. After all, Le Matin is the largest daily newspaper in French-speaking Switzerland, and even the experienced journalist Rothenbühler has a great deal of respect for it. What's more, the former editor-in-chief of SonntagsBlick and Schweizer Illustrierte has never worked for a daily newspaper before.
In his decision-making process, however, he is convinced that he was helped by the fact that Le Matin had recently undergone a relaunch and thus had a valid editorial concept that was already sixty percent implemented.
Peter Rothenbühler, a trained journalist, sees his first priority as realizing the remaining forty percent and leading the newspaper in the direction of Quality Tabloid, i.e. turning Le Matin into a popular major newspaper. His credo: the same journalistic ethics apply to the makers of a tabloid as to any other serious press product. As Editor-in-Chief, whom Edipresse brought in from outside, Peter Rothenbühler also wants to put a definitive end to the internal squabbles and power struggles that have plagued the editorial team in the past.
As of March 1, 2002, the perfectly bilingual Editor-in-Chief will not only be in charge of the daily newspaper Le Matin, but will also put his know-how to creative use for the Sunday newspaper Le Matin Dimanche. In this dual role, he sees himself primarily as an animator who wants to spur his staff on to journalistic excellence. He himself will probably take up less writing, which he personally regrets, because writing remains his great passion. He has fond memories of the beginning of his journalistic career in Biel and Lausanne. As a Jura correspondent, Rothenbühler reported on the Jura conflict at the time. This was one of the most beautiful and exciting periods in his career, he says looking back.
The pastor's son spent some youthful years in Frutigen and then attended the bilingual high school in Biel. This gave him an early insight into the two cultures on either side of the language border. When Peter Rothenbühler soon leaves German-speaking Switzerland to look for a new place to live in Lausanne, much to the chagrin of his two sons but to the great joy of his French-born wife, he will be returning to a region that is very familiar to him. Anita Vaucher
In his decision-making process, however, he is convinced that he was helped by the fact that Le Matin had recently undergone a relaunch and thus had a valid editorial concept that was already sixty percent implemented.
Peter Rothenbühler, a trained journalist, sees his first priority as realizing the remaining forty percent and leading the newspaper in the direction of Quality Tabloid, i.e. turning Le Matin into a popular major newspaper. His credo: the same journalistic ethics apply to the makers of a tabloid as to any other serious press product. As Editor-in-Chief, whom Edipresse brought in from outside, Peter Rothenbühler also wants to put a definitive end to the internal squabbles and power struggles that have plagued the editorial team in the past.
As of March 1, 2002, the perfectly bilingual Editor-in-Chief will not only be in charge of the daily newspaper Le Matin, but will also put his know-how to creative use for the Sunday newspaper Le Matin Dimanche. In this dual role, he sees himself primarily as an animator who wants to spur his staff on to journalistic excellence. He himself will probably take up less writing, which he personally regrets, because writing remains his great passion. He has fond memories of the beginning of his journalistic career in Biel and Lausanne. As a Jura correspondent, Rothenbühler reported on the Jura conflict at the time. This was one of the most beautiful and exciting periods in his career, he says looking back.
The pastor's son spent some youthful years in Frutigen and then attended the bilingual high school in Biel. This gave him an early insight into the two cultures on either side of the language border. When Peter Rothenbühler soon leaves German-speaking Switzerland to look for a new place to live in Lausanne, much to the chagrin of his two sons but to the great joy of his French-born wife, he will be returning to a region that is very familiar to him. Anita Vaucher
