Head of the week: "I want to communicate Migros' strengths"
Monica Glisenti is leaving Cash at the end of the year to become Migros' head of communications
Monica Glisenti is leaving Cash at the end of the year to become Head of Communications at MigrosHead of the week "I want to communicate Migros' strengths"
Chatty" was written on Monica Glisenti's school report at the end of every school year. And because she loves talking, writing and was interested in politics from an early age, she took the plunge into journalism after completing her business studies at high school and working for six months at the psychiatric clinic in Marsens FR. She ended up as a trainee at the Bündner Zeitung, where she worked in the regional, national and international sections and introduced a daily business page.
After two years, she moved to London for a language study trip. Back in Switzerland, she moved from the Engadin to Zurich. There she applied for a job at the then newly launched Blick für die Frau. "I was very impressed by the professional way of working at Ringier and fascinated by the demanding craft of tabloid journalism," she recalls. The next offer came from Schweizer Woche. She turned it down, but only two months later she married her current husband and former Schweizer Woche editor-in-chief Urs Brotschi. She then accepted the offer that came at the same time from Schweizer Illustrierte.
After a long trip with her husband, during which they spent four months in Hawaii, among other places, she began working as editor-in-chief at SonntagsBlick. When the then editor-in-chief Philipp Löpfe moved to Cash in 1992, she followed him shortly afterwards as editor-in-chief. There she supported the former editor-in-chief Markus Gisler in setting up a politics section. Three years ago, she was responsible for the concept and editing of the lifestyle magazine Cashual, which was discontinued after six issues. She then returned to Cash as head of politics.
"I had planned to reorient myself professionally at the age of 40," says Glisenti. The change from journalism to corporate communications is a demanding challenge for the now 42-year-old. What does Migros mean to her? "For me, Migros is a diverse company that bears a high level of social responsibility. Migros is the strongest brand and the largest employer in Switzerland. Migros invests over 100 million in culture every year. These strengths need to be communicated."
As a supporter of a federal state system, which she compares to the often criticized structures of Migros, she says: "Such a system often leads to sensible compromises and better results overall."
In her free time, Glisenti often attends cultural events or enjoys cooking for guests. Daniela Zivadinovic
Chatty" was written on Monica Glisenti's school report at the end of every school year. And because she loves talking, writing and was interested in politics from an early age, she took the plunge into journalism after completing her business studies at high school and working for six months at the psychiatric clinic in Marsens FR. She ended up as a trainee at the Bündner Zeitung, where she worked in the regional, national and international sections and introduced a daily business page.
After two years, she moved to London for a language study trip. Back in Switzerland, she moved from the Engadin to Zurich. There she applied for a job at the then newly launched Blick für die Frau. "I was very impressed by the professional way of working at Ringier and fascinated by the demanding craft of tabloid journalism," she recalls. The next offer came from Schweizer Woche. She turned it down, but only two months later she married her current husband and former Schweizer Woche editor-in-chief Urs Brotschi. She then accepted the offer that came at the same time from Schweizer Illustrierte.
After a long trip with her husband, during which they spent four months in Hawaii, among other places, she began working as editor-in-chief at SonntagsBlick. When the then editor-in-chief Philipp Löpfe moved to Cash in 1992, she followed him shortly afterwards as editor-in-chief. There she supported the former editor-in-chief Markus Gisler in setting up a politics section. Three years ago, she was responsible for the concept and editing of the lifestyle magazine Cashual, which was discontinued after six issues. She then returned to Cash as head of politics.
"I had planned to reorient myself professionally at the age of 40," says Glisenti. The change from journalism to corporate communications is a demanding challenge for the now 42-year-old. What does Migros mean to her? "For me, Migros is a diverse company that bears a high level of social responsibility. Migros is the strongest brand and the largest employer in Switzerland. Migros invests over 100 million in culture every year. These strengths need to be communicated."
As a supporter of a federal state system, which she compares to the often criticized structures of Migros, she says: "Such a system often leads to sensible compromises and better results overall."
In her free time, Glisenti often attends cultural events or enjoys cooking for guests. Daniela Zivadinovic
