Head of the week: "I always think holistically".
As Head of Consulting at Guye & Partner, Philip Meier brings new perspectives to the firm
Philip Meier brings new perspectives as Head of Consulting at Guye & PartnerHead of the Week "I always think holistically "For three months now, the Zurich advertising agency Guye & Partner has employed a Head of Consulting: Philip Meier. The 30-year-old is responsible for structural development and improvement.
Meier understands this to mean the implementation of certain instruments that simplify processes. And not bureaucratization, because that would be the death of creative advertising. Other areas of activity include new business and strategic consulting. "At Guye & Partner, the omens are 'go,'" says the newcomer.
Actually, Meier, who completed his dissertation at the beginning of the year, wanted to take it easy and not take on a managerial position. Today he is happy, a headhunter made him curious. It was a very happy match right from the start, he immediately found a good contact with Christophe Guye and Danielle Lanz, he says and continues: "An agency that demands such high quality in advertising agrees with me. I would have been stupid not to accept the offer."
For the Licentiatus philosophiae, who studied German and history at the University of Zurich, there were originally three possible career fields: journalism, advertising or film. Meier entered advertising a good four years ago at Advico Young & Rubicam: "Because I knew that you can get ahead quickly in this industry if you know something about the subject and can think in a structured way."
Moreover, Philip Meier was "pre-exposed": Both his licentiate and doctoral theses were in the field of communication, or more precisely, internal corporate communication. Meier analyzed the processes of internal communication structures on the one hand in theoretical treatise, and on the other hand in the context of empirical studies he conducted at City Bank.
This background, says Philip Meier, has a very strong impact on his day-to-day communications work: "A task can go as far as portfolio analysis. I always think very holistically." Although the amateur saxophonist often engaged in scientific work, he never lost touch with reality.
"Advertising in particular should remain the starting point for good communication," says he, who grew up not far from the Guye & Partner agency in Zurich's Seefeld district and is not an outspoken "advertising cake person." Like-minded former schoolmates who have gone through similar career developments in other professions, who have become architects, physicists and financial analysts, form his private circle of acquaintances. Contacts that almost bring him more, because he can talk openly about problems and joys. Who knows whether one or the other school friend or fellow student might one day need an advertising agency.
Ernst Weber
Meier understands this to mean the implementation of certain instruments that simplify processes. And not bureaucratization, because that would be the death of creative advertising. Other areas of activity include new business and strategic consulting. "At Guye & Partner, the omens are 'go,'" says the newcomer.
Actually, Meier, who completed his dissertation at the beginning of the year, wanted to take it easy and not take on a managerial position. Today he is happy, a headhunter made him curious. It was a very happy match right from the start, he immediately found a good contact with Christophe Guye and Danielle Lanz, he says and continues: "An agency that demands such high quality in advertising agrees with me. I would have been stupid not to accept the offer."
For the Licentiatus philosophiae, who studied German and history at the University of Zurich, there were originally three possible career fields: journalism, advertising or film. Meier entered advertising a good four years ago at Advico Young & Rubicam: "Because I knew that you can get ahead quickly in this industry if you know something about the subject and can think in a structured way."
Moreover, Philip Meier was "pre-exposed": Both his licentiate and doctoral theses were in the field of communication, or more precisely, internal corporate communication. Meier analyzed the processes of internal communication structures on the one hand in theoretical treatise, and on the other hand in the context of empirical studies he conducted at City Bank.
This background, says Philip Meier, has a very strong impact on his day-to-day communications work: "A task can go as far as portfolio analysis. I always think very holistically." Although the amateur saxophonist often engaged in scientific work, he never lost touch with reality.
"Advertising in particular should remain the starting point for good communication," says he, who grew up not far from the Guye & Partner agency in Zurich's Seefeld district and is not an outspoken "advertising cake person." Like-minded former schoolmates who have gone through similar career developments in other professions, who have become architects, physicists and financial analysts, form his private circle of acquaintances. Contacts that almost bring him more, because he can talk openly about problems and joys. Who knows whether one or the other school friend or fellow student might one day need an advertising agency.
Ernst Weber
