Head of the week: "I can still take a vacation later".
Kaspar Loeb has been CEO of the Seiler-DDB Group, Switzerland, since December 1
Kaspar Loeb has been CEO of the Seiler DDB Group, Switzerland, since December 1Head of the week "I can still take a vacation later".
This man has a quirk: Who else cancels their vacation to voluntarily start their new job five weeks earlier than agreed? "I couldn't help it," says Kaspar Loeb. He was really drawn in when he "just dropped in" at Seiler DDB at the end of October. "I can take a vacation later," he says.
Now, for him, it is first of all a matter of setting impulses at Seiler DDB, of ensuring that the agency becomes "even more successful". He has already achieved his first success. Together with his team, he won the Zurich Financial Services account at the beginning of November. "It was worth it that I postponed my vacation," Loeb laughs.
Instead of just under six weeks, only four days off. It was enough for him to recover from his consulting and management job at Interbrand Zintzmeyer & Lux. After all, "my new job gives me strength," Loeb says. He loves to tackle things. To give his all. Making a difference and helping to shape things. As a journalist, he lacked that influence. "You have to report on something that you can't directly influence." So it quickly became clear to him as a journalist: "I won't always be a journalist."
After ten years as head of news at SonntagsZeitung, business editor at Politik und Wirtschaft magazine, business editor at Weltwoche, presenter and editor at Cash-TV, project co-manager at Ringier's Reflex magazine and deputy editor-in-chief of Schweizer Woche, he therefore "switched sides" in 1995.
He has never regretted the change. "I feel very comfortable in my new field of work," he says. Selling a product, leaving a lasting impression with an idea, managing a company, taking responsibility: At Seiler DDB, Kaspar Loeb can do what he loves best. "I've always sought responsibility, even as a journalist," he says. Nevertheless, the offer to take over the Seiler DDB Group with 150 people as CEO is something the 44-year-old has given plenty of thought to. "Herbert Seiler and I held intensive talks for over four months before the decision was made. In the end, both of us wanted to know exactly what we were getting ourselves into," he says.
In the meantime, Loeb, as CEO, is working on improving the Zurich agency and expanding the Basel and Bern bases. "If you don't keep improving, you're quickly out of the window," he knows. That includes looking after some clients and regularly dropping in on Basel and Bern.
He doesn't have much time for short trips to his new vacation home in southern France at the moment. But that's okay. "After all, I can also relax here by visiting theaters and exhibitions. After all, these two things are among his great passions. "And thanks to Marthaler, I no longer have to travel far for good theater performances," says Loeb. Annelies Friedli
This man has a quirk: Who else cancels their vacation to voluntarily start their new job five weeks earlier than agreed? "I couldn't help it," says Kaspar Loeb. He was really drawn in when he "just dropped in" at Seiler DDB at the end of October. "I can take a vacation later," he says.
Now, for him, it is first of all a matter of setting impulses at Seiler DDB, of ensuring that the agency becomes "even more successful". He has already achieved his first success. Together with his team, he won the Zurich Financial Services account at the beginning of November. "It was worth it that I postponed my vacation," Loeb laughs.
Instead of just under six weeks, only four days off. It was enough for him to recover from his consulting and management job at Interbrand Zintzmeyer & Lux. After all, "my new job gives me strength," Loeb says. He loves to tackle things. To give his all. Making a difference and helping to shape things. As a journalist, he lacked that influence. "You have to report on something that you can't directly influence." So it quickly became clear to him as a journalist: "I won't always be a journalist."
After ten years as head of news at SonntagsZeitung, business editor at Politik und Wirtschaft magazine, business editor at Weltwoche, presenter and editor at Cash-TV, project co-manager at Ringier's Reflex magazine and deputy editor-in-chief of Schweizer Woche, he therefore "switched sides" in 1995.
He has never regretted the change. "I feel very comfortable in my new field of work," he says. Selling a product, leaving a lasting impression with an idea, managing a company, taking responsibility: At Seiler DDB, Kaspar Loeb can do what he loves best. "I've always sought responsibility, even as a journalist," he says. Nevertheless, the offer to take over the Seiler DDB Group with 150 people as CEO is something the 44-year-old has given plenty of thought to. "Herbert Seiler and I held intensive talks for over four months before the decision was made. In the end, both of us wanted to know exactly what we were getting ourselves into," he says.
In the meantime, Loeb, as CEO, is working on improving the Zurich agency and expanding the Basel and Bern bases. "If you don't keep improving, you're quickly out of the window," he knows. That includes looking after some clients and regularly dropping in on Basel and Bern.
He doesn't have much time for short trips to his new vacation home in southern France at the moment. But that's okay. "After all, I can also relax here by visiting theaters and exhibitions. After all, these two things are among his great passions. "And thanks to Marthaler, I no longer have to travel far for good theater performances," says Loeb. Annelies Friedli
