Head of the week: "Switzerland is a good test market for Pro 7's multimedia strategy".
Christian Gartmann of Radio Z becomes Director of MGS MediaGruppe Schweiz AG
Christian Gartmann of Radio Z becomes Director of MGS MediaGruppe Schweiz AGHead of the Week "Switzerland is a good test market for Pro 7's multimedia strategy".
The offer to become director of MGS MediaGruppe Schweiz AG in August was "very attractive" to Christian Gartmann. And he did so even before he officially knew that the merger of Pro 7 and Sat 1 would make his new employer Europe's biggest TV broadcaster. MGS represents the overall interests of Pro 7 Media AG in Switzerland, with all its products and subsidiaries, with the not insignificant exception of TV marketing, which will remain with IP Multimedia.
As a subsidiary of the German Pro 7 Media AG, the Swiss offshoot initially markets mainly the websites of Pro 7 and its associated stations. But MGS MediaGruppe Schweiz AG also handles channel marketing for Pro 7 and Kabel 1 in Switzerland, sales of merchandising and licensing rights, and the Group's new projects.
"The strategy of the whole Group is a real multimedia strategy. So it makes a lot of sense for the station group to be represented in Switzerland by its own subsidiary," says Gartmann with conviction. Although Switzerland is not a market with a huge volume, it is a good test market for the future.
As a first task, he wants to set up the sales organization for the Internet area in the offices on Eidmattstrasse near Zurich's Klusplatz. Content adjustments will then be made in a second step. "The Swiss sites of the German broadcasters will not simply be <.ch> but Helvetized, where it makes sense," is the concept.
Gartmann, who also had a career as a journalist in all departments before he was appointed Managing Director at Radio Z in 1996, is used to being responsible for commercial and editorial content. And building up a new company is nothing new for him either: even while studying business administration in St. Gallen, the then young entrepreneur imported snowboards from market leader Burton and helped initiate the snowboard boom in Switzerland.
Gartmann, who is married to "Tagesschau" anchor Katja Stauber and has two children, is "really grateful" that his wife is a proven talent at planning and organizing. With Katja Stauber's fifty percent job at Swiss Television, family life should therefore still somehow be able to take place in the future, even with the new challenge. Before that, however, her father wants to take off for a month in America. The private pilot wants to use the time freed up by the job hop to brush up on his aviation skills. Andreas Panzeri
The offer to become director of MGS MediaGruppe Schweiz AG in August was "very attractive" to Christian Gartmann. And he did so even before he officially knew that the merger of Pro 7 and Sat 1 would make his new employer Europe's biggest TV broadcaster. MGS represents the overall interests of Pro 7 Media AG in Switzerland, with all its products and subsidiaries, with the not insignificant exception of TV marketing, which will remain with IP Multimedia.
As a subsidiary of the German Pro 7 Media AG, the Swiss offshoot initially markets mainly the websites of Pro 7 and its associated stations. But MGS MediaGruppe Schweiz AG also handles channel marketing for Pro 7 and Kabel 1 in Switzerland, sales of merchandising and licensing rights, and the Group's new projects.
"The strategy of the whole Group is a real multimedia strategy. So it makes a lot of sense for the station group to be represented in Switzerland by its own subsidiary," says Gartmann with conviction. Although Switzerland is not a market with a huge volume, it is a good test market for the future.
As a first task, he wants to set up the sales organization for the Internet area in the offices on Eidmattstrasse near Zurich's Klusplatz. Content adjustments will then be made in a second step. "The Swiss sites of the German broadcasters will not simply be <.ch> but Helvetized, where it makes sense," is the concept.
Gartmann, who also had a career as a journalist in all departments before he was appointed Managing Director at Radio Z in 1996, is used to being responsible for commercial and editorial content. And building up a new company is nothing new for him either: even while studying business administration in St. Gallen, the then young entrepreneur imported snowboards from market leader Burton and helped initiate the snowboard boom in Switzerland.
Gartmann, who is married to "Tagesschau" anchor Katja Stauber and has two children, is "really grateful" that his wife is a proven talent at planning and organizing. With Katja Stauber's fifty percent job at Swiss Television, family life should therefore still somehow be able to take place in the future, even with the new challenge. Before that, however, her father wants to take off for a month in America. The private pilot wants to use the time freed up by the job hop to brush up on his aviation skills. Andreas Panzeri
