Kooaba connects print ads with Apple's iAd
Kooaba has, for the first time, linked print ads directly to Apple's iAd using image recognition (Kooaba Paperboy). Kooaba's Smart Ads make print advertising interactive through image recognition.
The user takes a picture of an advertisement using the Paperboy mobile app. The advertisement is recognized by the image recognition and receives a digital response directly on the cell phone.
But this is just the beginning. The response that the user receives is a key element in the success of a print campaign, according to Kooaba in a blog post on Thursday. Ideally, the digital response to the cell phone should be interactive and engaging, easy to design and a pleasure to use.
Kooabe has therefore now combined print advertising with Apple's iAd. The iAd thus becomes the answer for interactive print advertising. After photographing the image of a print advertisement with a cell phone, an iAd should appear with this function. A video designed by Kooaba shows how this works.
