Consistent advertising month of August
Compared to the previous year, advertising pressure rose by 1.2% to CHF 231 million. The cumulative increase since the beginning of the year is 5.9%.
Mediafocus Compared to the previous year, advertising pressure rose by 1.2% to CHF 231 million. The cumulative increase since the beginning of the year is 5.9%. As in July, the key market of beverages benefited from the advertising-intensive product launch (Rivella yellow) - up 34.8%. The key market of consumer electronics/photo/film increased its gross advertising pressure by 38.7%. The tobacco (+100.3%), services (+22.4%) and cosmetics/personal care (+16.9%) markets also recorded very positive development in the advertising month of August 2008.
