Royal lie
WVC Communications has developed a luxurious visual identity for Bico Royal.
Everyone needs sleep, whether young or old, rich or poor. And everyone wants to sleep as comfortably as a king. Bico has addressed this guiding principle and developed the Bico Royal System "Swissbox".
Bico has been inspired by an international sleep culture - as celebrated in the world's luxury hotels - and has developed a concept that combines unprecedented sleeping comfort with high-quality design.
WVC Communications was commissioned for the advertising campaign. The advertisers around CD Kurt Wettstein created a royal ambience for the campaign that does justice to the product. After developing the logo, a unique visual language was defined, which is used in the product brochure, at the POS and in the advertisements. The Utiger furniture store in Bern, a building that was constructed 900 years ago, was chosen for the shoot with photographer Stöh Grünig. Detail was responsible for the post-production. pan
