Competence center for marketing and communication specialists
The Zurich University of Applied Sciences (HWZ) and the Swiss Institute of Business Administration (SIB) have jointly founded the «House of Marketing and Communication.».
In recent years, the HWZ and the SIB have continuously developed and expanded a comprehensive range of courses in the fields of marketing and communication, the HWZ writes in a press release on Thursday. As both institutes are based in Zurich's Sihlhof, it made sense to declare the building the "House of Marketing and Communication". This means that all marketing and communication topics can be studied comprehensively and conclusively on Lagerstrasse.
"On the one hand, all levels of education are included in our overall offer, and on the other hand, all subject areas are covered and all follow-up studies and further education opportunities are guaranteed," says Jacques Bischoff, Rector of the HWZ, summarizing the advantages of the cooperation. In other words: the path from career entry to Master's degree can be completed in a single location - in the middle of the city of Zurich, next to the main railway station.
Other cooperation partners in the "House of Marketing and Communication" are the GfM Schweizerische Gesellschaft für Marketing, BSW Leading Swiss Agencies, Maz, the Swiss Public Relations Institute, the Swiss Text Academy and the Darden School of Business at the University of Virginia.
