Communicating thanks to barriers
Accident Prevention: The Saatchi & Saatchi Simko agency has identified a whole range of new advertising media for the seat belt campaign run by the German Accident Prevention Council.
Accident prevention The agency Saatchi & Saatchi Simko has discovered a whole range of new advertising media for the Gurten campaign of the Swiss Council for Accident Prevention, and since the end of October, Swiss TV audiences have been able to see the continuation of the "A ribbon for life" commercial. In it, a man runs into a wall with full force. This is what it looks like when you crash a car at full speed. The new film now focuses on the need to wear seat belts even on short journeys. The statistics show that the Swiss are less likely to wear their seat belts in urban areas, even though paradoxically the likelihood of an accident is highest in local traffic. This "weaker" impact is illustrated in the commercial with the smashing of a shop window. This prevention message is also spread through a sponsorship campaign based around traffic news on the radio.
The Geneva-based agency Saatchi & Saatchi Simko has now discovered the elevator doors and exit barriers of over 250 parking garages as a particularly direct medium. Anyone passing by in their car can no longer avoid the message "A ribbon for life". This claim is just as conspicuous on the lift doors to these parking garages. An additional effect is created here when the safety belt is also figuratively "clicked in" when the lift door is opened and closed.
In French-speaking Switzerland and Ticino, the campaign is also being reinforced with rear posters on buses in Geneva, Lausanne, Lugano and Bellinzona. In a competition on the subject of seat belts on the website sicherheitsgurt.ch, there are driving courses organized by the TCS to be won. In addition, the safety delegates of the Accident Prevention Council and specialists for health and safety at work are currently carrying out various awareness-raising campaigns for drivers.
The extensive resources invested in the seat belt campaign are already bearing fruit. After four years of stagnation, the proportion of people wearing seat belts in the rear seats has risen by 15 percent in just one year.
All communication materials are available on the attractively designed website www.sicherheitsgurt.ch, under Communication & Media. The seatbelt campaign is being carried out jointly by the Swiss Council for Accident Prevention (bfu), the TCS and the Road Safety Council and financed by the Road Safety Fund.
Andreas Panzeri
The Geneva-based agency Saatchi & Saatchi Simko has now discovered the elevator doors and exit barriers of over 250 parking garages as a particularly direct medium. Anyone passing by in their car can no longer avoid the message "A ribbon for life". This claim is just as conspicuous on the lift doors to these parking garages. An additional effect is created here when the safety belt is also figuratively "clicked in" when the lift door is opened and closed.
In French-speaking Switzerland and Ticino, the campaign is also being reinforced with rear posters on buses in Geneva, Lausanne, Lugano and Bellinzona. In a competition on the subject of seat belts on the website sicherheitsgurt.ch, there are driving courses organized by the TCS to be won. In addition, the safety delegates of the Accident Prevention Council and specialists for health and safety at work are currently carrying out various awareness-raising campaigns for drivers.
The extensive resources invested in the seat belt campaign are already bearing fruit. After four years of stagnation, the proportion of people wearing seat belts in the rear seats has risen by 15 percent in just one year.
All communication materials are available on the attractively designed website www.sicherheitsgurt.ch, under Communication & Media. The seatbelt campaign is being carried out jointly by the Swiss Council for Accident Prevention (bfu), the TCS and the Road Safety Council and financed by the Road Safety Fund.
Andreas Panzeri
