Communication professionals receive Maz certificate
Fourteen students successfully completed the CAS in Professional Media Relations under the guidance of Elmar zur Bonsen. At the same time, 15 communications and leadership professionals successfully completed the CAS in Public Speaking and Moderation under the guidance of Oliver Schroeder.
The two courses "Professional Media Relations" and "Rhetoric and Moderation" are a partner offering of the Maz and the HWZ Hochschule für Wirtschaft Zürich and an elective module of the MAS Business Communications of the HWZ.
CAS Professional Media Relations
14 graduates completed the CAS (Certificate of Advanced Studies) "Professional Media Relations" at Maz at the end of February. In the course of study, they learned and trained technical and strategic media and communications knowledge. Experienced lecturers from companies, agencies and associations taught them in a practical way how an efficient media office has to be structured and networked, how successful issue management works or how to score points even in crisis situations. Thanks to intensive coaching, the CAS graduates also improved and refined their writing and presentation skills.
Certificates received:
CAS Rhetoric and Moderation
In the six-month, part-time course, participants intensively improved their own performance skills using a wide range of rhetorical tools. Individual coaching in breathing and voice techniques was provided throughout the course. The participants trained the art of convincing appearance and argumentation in speeches and negotiations. They professionalized various presentation techniques as well as the art of storytelling. In the second part of the CAS course, participants deepened their skills and knowledge in moderating meetings and panel discussions as well as in leading difficult conversations. A two-day media training course concluded the total of eleven modules, each lasting two days.
Certificates received:
