Communication set up for Anova
Gestalten implemented the communication strategy for the newly launched shoe brand Anova. In addition, the Zurich-based agency provided consulting services on strategic issues related to positioning and segmentation.
With the claim "time to change", anova promises a completely new walking experience: the shoe creates a natural, physiological gait pattern, prevents buckling in or out and ensures even loading and unloading of the joints. The LGE technology is responsible for this. Developed in Switzerland and used for the first time in anova, thanks to this technology the shoe sole "mutates" into a complex high-tech element whose task is to guide the foot correctly and to accelerate and support the rolling process. The precise wording and the correct visualization of the elements with information graphics are correspondingly central for the communication.
The "time to change" concept is now available online at Anovashoes.ch as well as on various analog advertising media in the retail trade and in the popular media, and is being continuously expanded.
Responsible at Anova: Max Schär, Daniel Würsch. Responsible for designAnita Krebs (project management, text), Franca Serratore (art direction), Frank Schwarzbach (photography).
