Is the ban on sex posters in Aargau coming?
On Tuesday, a motion against sexist advertising in public spaces was submitted. It calls on the Aargau cantonal government to take measures to ensure that sexist advertising is removed from public property, private property visible from public property, and public buildings.
A motion against sexist advertising in public spaces was submitted on Tuesday. It calls on the Aargau cantonal government to take measures to ensure that sexist advertising is no longer permitted on public property, on private property that can be seen from there and on public buildings.
The motion was submitted by EPP member of parliament Lilian Studer. She is referring to the rape of a five-year-old by two pupils in Rhäzüns GR. The reasoning behind the motion is obvious: how children and young people deal with sexuality also depends on what they are given. Parents hardly have any influence anymore, as children see almost everything in advertising messages.
Sexualized environment According to the motion's justification, the sexualized environment also includes billboard advertising, which is public, accessible to everyone and cannot be overlooked. According to the SDA news agency's report, society has recently been flooded with advertising that makes unrestrained use of sexual stimuli to sell its products.
Gender roles are presented on billboards - particularly offensive are those that show women as mere sex objects. Even if this advertising does not directly incite violence, it results in young people being overwhelmed by the sexualized environment. It is therefore important to draw boundaries.
