Komet: New communication concept developed for Outlet Aubonne
Komet created and implemented a new communication presence for the Aubonne outlet.
With the aim of positioning the outlet more exclusively, a completely new visual world was designed in collaboration with star photographer Pierluigi Macor. The focus is on fashion, dynamics, style and aesthetics. A striking feature is the brush-drawn typography, which gives each visual an individual character.
The first implementations have already been seen on flyers, posters, online banners and advertisements. To promote the recently held summer party, further visuals were staged. The event, which also heralded the start of the summer sale, was advertised via flyers, newsletters and indoor posters. Further implementations are planned for the coming months.
Responsible at Outlet Aubonne: Lorette Killias Leutwiler, Jean-Christoph Leboulanger. Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Natalia Funariu (Graphics), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Suzanne Scherer (Consulting) Emma Isolini (Consulting Assistant). Photography: Pierluigi Macor.
