Komet: New typo subjects for Visana
Komet has developed new typographic designs for Visana. The visuals focus on branding and relevance to current events.
Visana's typo campaign demonstrated its versatility over the weekend: in a playful way, the familiar red arc of the logo and the baseline linked the health insurer's service promise with current events. At the 33rd Grand Prix of Bern, Visana accompanied all runners with posters along the race course and motivated the participants on their ten miles through Bern. The ambient campaign was a successful occasion to prominently position the Visana brand while reaching a broad audience. The changeable typo-visuals have also been providing variety at Visana's headquarters in Bern's Weltpoststrasse since the beginning of 2014. After the start with the Easter subject, the three-part poster series was updated and appeared on Mother's Day weekend with a very special message for all moms.
