Comet: New promotional campaign for Shoppyland
As part of the new promotional campaign for Shoppyland, the Komet agency has designed a direct mail campaign and various TV commercials for the shopping center.
Shoppyland Schönbühl is an institution. Now the largest shopping center in the Bern Mittelland region, it has been delighting visitors for almost forty years. Since its renovation in 2010, it has a fresh design, a modern ambience and an inviting shopping atmosphere. Komet designed and implemented a wide-ranging promotional campaign for Shoppyland that appeals to new target groups in an extended catchment area and introduces them to the attractive and family-friendly shopping center.
The campaign's main advertising media are direct mailings and TV commercials. The "Shoppyland News" mailing is sent to 360,000 households and is presented in tabloid style with generous image and text content. There is a symbolic "shopping cart" to be won in the competition: The main prize is a family car. The commercials present the Shoppyland offer in four thematic focuses. The focus is on the shopping variety of the center, the family attractions, the range of restaurants and cafés, and the sports and relaxation options. The thirty-second spots will run from August on the regional stations Tele Bärn, Tele M1 and Tele Bielingue.
Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting). Photography/direction: Caspar Martig, film and editing: TopFuel Entertainment GmbH.
