Comet: Campaign for earplugs
Ohropax is the generic brand for earplugs in the German-speaking world. Komet launches a campaign for the brand.
The Ohropax brand, which is distributed in Switzerland by the company F. Uhlmann-Eyraud SA, produces earplugs that keep out noise, water and wind.
Komet's new campaign focuses on the benefits of the product. The visuals dramatize how Ohropax protects hearing and makes the stresses of everyday life and leisure acceptable. Various communication measures now show the visuals for the individual products and areas of use.
Responsible at F. Uhlmann-Eyraud SA: Philippe Bessire (Marketing & Sales Director), Jean-Yves Cuendet (Head of Marketing), Yan Delacombaz (Product Manager). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Reto Eckert (graphics), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Suzanne Scherer, Rebecca Lineham (consulting). Image editing: Patrick Salonen.
