Comet is on the move for Galexis
After a competitive presentation last fall, healthcare logistics company Galexis chose Komet as its new lead agency. The first results of the collaboration can now be seen in the form of new brochures.
Galexis supplies the Swiss healthcare market with the country's largest range of pharmaceutical and non-pharmaceutical products. The company is part of the Galenica network, which also includes the pharmacy chains Amavita and Sun Store as well as the specialty pharmacy Mediservice.
After Galenica had created a new, fresher visual world, Galexis also had to adapt its corporate identity accordingly. A pitch was therefore held last fall, in which the proposals of the Bern-based agency Komet came out on top. These aimed on the one hand to reduce the design elements used at Galexis - above all the colors and fonts - and on the other hand to make them compatible with Galenica's new visual world.
This resulted in a fully integrated and at the same time independent overall visual appearance for Galexis, as the first brochures in the new CI show. Komet also revised the content, restructured the chapters and optimized the reader guidance with meaningful headlines. The existing claim "On the move for you", however, was retained.
Further brochures and sales documents are already in progress or planned.
Responsible at Galexis: Manuel Liechti (Head of Marketing Services); Andreas Walker (Head of Marketing Communications); Elias Stark (Content Manager); Sabine Reinacher, Denise Linggi (Communications Manager). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (text), Claudio Parente (AD/graphics), Lisa Oppliger, Dominik Keller (DTP), Corinne Hert (CSD).
