Comet celebrates 100 years of Swiss sugar
Dieses Jahr feiert Schweizer Zucker seinen 100. Geburtstag. Komet hat zum Jubiläum sämtliche Below-the-Line-Massnahmen konzipiert und umgesetzt.
These include a series of sugar sachets with various birthday cakes from different regions of Switzerland. There is a QR code on the back that leads directly to the recipe for the specialties. There was also a collectible promotion to win a stylish retro sugar bowl. Komet created a promotional advertisement and an on-pack leporello for this. Various advertisements for cooking magazines were also implemented and the Zucker.ch homepage was redesigned.
Responsible at the Aarberg and Frauenfeld sugar factories: Guido Stäger (CEO), Beat Gerber (Head of Marketing), Sandro Bieri, Katja Lorenzini (Product Management). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Joël Weber (Junior AD), Natalia Funariu, Marc Zenhäusern (Graphics), Antonia Bekiaris, Raffael Futterlieb (Text), Simon Schatzmann (Head of Consulting), Bettina Ammann, Tanja Meier (Consulting). Photography: Guy Jost.
