Pack your bags and win a vacation

CAMPAIGN Before a trip, you have to pack your suitcase. This is also the case with the new summer campaign for Migros Ice Tea.  With winning codes on the bottle caps, participants can win www.pack-your-bags.ch Unlock travel items such as sunglasses or flip-flops and use them to pack their personal virtual suitcases. The aim is to pack your suitcase with the required items. Anyone who has all the specified items together can check in their suitcase and take part in the prize draw for a trip. Each suitcase checked in increases the chances of winning in the respective suitcase category, and the suitcases come in three different sizes. The principle is simple: the bigger the suitcase you pack, the further you fly. In partnership with Migros Ferien, there are 9 city trips to be won in the small suitcase category, 4 European trips in the medium category and 2 overseas trips in the large suitcase category. In addition, instant prizes such as suitcases, bath towels and deckchairs in ice tea design will be raffled off. Zurich-based digital agency Jung von Matt/next created a playful approach that involves customers in the game over the entire competition period. The mobile-first responsive design approach was chosen for the conception, creation and technical implementation.