Cook it, peel it or forget it
Travel accessories Katadyn, manufacturer of portable water purification systems, is using a Viva campaign to call for more caution when drinking water.
Travel accessories Katadyn, manufacturer of portable water purification systems, is launching a Viva campaign to call for more caution when drinking water.The rule of thumb for tropical travelers to boil or peel food is still valid. Even a small number of pathogens can cause Montezuma's revenge for globetrotters accustomed to hygiene: Diarrhea of the worst kind. This is especially true when it comes to water consumption: according to the World Health Organization, 80 percent of all travel-related illnesses can be traced back to contaminated drinking water. "The only thing the water found on the road often has in common with our water quality is that it is wet," says Adrian Schmassmann, CEO of Katadyn Produkte AG. The Wallisellen-based company has been developing portable drinking water treatment systems for 75 years. With an annual turnover of around 31 million Swiss francs and subsidiaries in Germany, France, Singapore and the USA, the company dominates 52 percent of the global market in this category of water treatment technology.
Europe-wide campaign
The CEO is convinced that many travelers still attach too little importance to the quality of drinking water.
A Europe-wide advertising campaign and an information brochure will be launched this fall to alert travelers to the dangers of contaminated drinking water - and to raise awareness of Katadyn products.
The agency team from Viva, Zurich, is responsible for the implementation, which identifies drinking troughs and murky ponds as sources of drinking water with a Katadyn sign. This should make even the last camel realize that almost any water can be made drinkable through disinfection and filtration. But not only tropical travelers are addressed. Despite strict hygiene regulations, not every spring is safe to drink here in Switzerland either: the Swiss municipalities of Kaltbrunn SG, Stein SG and Rohrbach BE recently hit the headlines for drinking water contamination.
Simone Keller
Europe-wide campaign
The CEO is convinced that many travelers still attach too little importance to the quality of drinking water.
A Europe-wide advertising campaign and an information brochure will be launched this fall to alert travelers to the dangers of contaminated drinking water - and to raise awareness of Katadyn products.
The agency team from Viva, Zurich, is responsible for the implementation, which identifies drinking troughs and murky ponds as sources of drinking water with a Katadyn sign. This should make even the last camel realize that almost any water can be made drinkable through disinfection and filtration. But not only tropical travelers are addressed. Despite strict hygiene regulations, not every spring is safe to drink here in Switzerland either: the Swiss municipalities of Kaltbrunn SG, Stein SG and Rohrbach BE recently hit the headlines for drinking water contamination.
Simone Keller
