Knobel: EWL's customer magazine renewed
The energy services company EWL Energie Wasser Luzern has revamped its customer magazine. The publication is now called Flux and features themed issues presented in a journalistic style. Knobel Corporate Communications was responsible for the concept and implementation of the relaunch.
In order to strengthen the EWL brand and customer proximity, the energy service provider commissioned Knobel Corporate Communications to reposition the customer magazine. It appeared in its new form for the first time in mid-April. The agency gave the new magazine the name Flux, which in Latin means "in flow, flowing" and in physics refers to a flow rate of water or electricity per unit of time.
Flux is aimed at private customers and pursues the goals of giving EWL a face, highlighting the company's core competencies and strengthening customer dialog. Each of the journalistically written issues is dedicated to a current topic from the company's field of activity. The branding agency Hotz & Hotz played a key role in the strategic redesign and ensured an unmistakable appearance through the independent choice of format and paper, a generous layout and a lively reportage style.
The magazine is also available for download: Ewl-luzern.ch.
