Bang for the new Chrysler

Cars How do you dramatize the rather ordinary fact that a turbo version of a car model is now also available? "The best way is with a loud bang," says Creative Director Philipp Skrabal at Matter & Partner. There was a "bang" for the Chrysler PT Cruiser. This speedy vehicle accelerates so fast, at least in the ad, that cute accessories such as the wobbly Elvis or suction-cup Garfield can no longer cling to the rear window and are thrown through the safety glass because "unlike the vehicle, they obey the law of inertia", as the agency explains. The campaign will be launched this week with advertisements and posters throughout Switzerland.