Smaller advertising revenues
Advertising Market According to the Advertising Index Switzerland, advertising revenue fell by 8.5 percent to 328.271 million francs in October.
According to the Advertising Index Switzerland, advertising sales fell by 8.5 percent to CHF 328.271 million in October, with five of the 15 sectors surveyed reporting growth, the strongest being office supplies (21.0%) and finance/insurance (14.0%). Telecommunications (-16.2%) and transportation (-12.3%) invested noticeably less. SMEs slammed on the brakes, with advertising expenditure falling by 48.7% to CHF 7.1 million. Administration and politics also slumped (-42.2%).
