Clear profile for arwa and Similor Kugler
Meta Design further developed two product brands for the faucet manufacturer Similor and presented the refined brand profiles to the trade show audience at Swissbau.
division with a company history spanning more than 160 years. It unites the arwa, Similor Kugler and Sanimatic product brands under one roof.
Increasingly, the need for a clear brand profile became apparent, according to a statement issued by the Meta Design agency on Monday. Working closely with the Similor team, Meta Design positioned the arwa and Similor Kugler product brands more progressively and clearly differentiated them from one another:
The arwa brand is aimed at a design-conscious audience that cultivates an individual lifestyle. It inspires through fittings with elegance, stands for high quality and has the claim to arouse desire. This is reflected in a sensual appearance with sharpness and fuzziness. A distinctive typography with pointed messages gives the appearance a special character. Arwa is the bijou of the two brands.
Similor Kugler, on the other hand, is aimed at an audience that values a sense of home. Qualities such as authenticity, reliability and a contemporary, friendly design are central. This is reflected in an image-rich appearance that depicts individuals, families, or generations engaged in everyday activities. The Helvetica typography reflects the classic modern Switzerland. A pragmatic language style grounds the appearance.
The sharpened brand profiles were presented to the public at Swissbau. In addition to the trade show presence, which was developed in collaboration with atelier oï, these include new product catalogs and an advertising campaign that has been in use since the beginning of the year.
