Cinema magazine lifted

Media The cinema magazines "Film demnächst" and "Avant première" from the Geneva-based Quorum Group have been completely revamped for the first time in over 20 years, with the February issue now having a fresher, more youthful look and a new logo. "It was high time for a relaunch," comments Product Manager Jean-Pierre Grey. However, the magazines are on a firm footing: The certified circulation of Film demnächst is 134210 copies, that of Avant première 97845 copies. Together they reach 490000 readers. Thanks to new multiplex cinemas, circulation is growing steadily. Both magazines are available free of charge in most cinemas in their respective parts of the country, but not in those of the Kitag Group (German-speaking Switzerland) and the Europlex Group (French-speaking Switzerland), which each have their own magazines, Close-up and Live.