Children draw museum memories
The Cavalcade agency is presenting its first national campaign for the Geneva Museum of Natural History.
The Natural History Museum of Geneva is a place that amazes thousands of children every year. This year, the museum in Malagnou celebrates its 50th birthday. The young agency Cavalcade was entrusted with the communication and wanted to address the children that we all once were and will always remain in us. Children between five and six years old from the elementary school in Montfleury, Versoix, were asked to draw their memories of the museum. Several works were eventually used to announce the dinosaur exhibition, which is the prelude to a large number of events surrounding the anniversary. The result is nine poster designs that will be used throughout Switzerland.
