Children's detective adventure for the "Läufelfingerli"
Together with Tim and Lena, passengers on the «Läufelfingerli» (S9) solve a mysterious puzzle on their journey from Olten to Sissach. Werbekontor developed «The Missing Eagle» for SBB Regional Transportation to increase ridership on the S9 line.
The world has come to a standstill in Läufelfingen because one of the two eagles on the coat of arms has disappeared. Who stole it? Together with the two child detectives Tim and Lena, the passengers of the "Läufelfingerli" set off in search of the thief. At the end, a great reward awaits all the amateur detectives.
Werbekontor has designed a brochure for the detective adventure that contains the story, all the information and other tips for excursions. There are also eight different F4 posters along the route, which show individual characters from the story with a solution letter. All the solution letters result in a solution word and thus the location of the missing eagle. Whoever finds the eagle receives a reward.
The detective adventure is advertised with advertisements, rail posters and on the Internet. Werbekontor has also produced beach flags, buttons, stickers and signposts.
Responsible at SBB Regionalverkehr: Armin Tschopp (Head of Marketing), Dominik Engeler (Marketing intern). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Heinz Bugmann, Brenda Bär, Anna Kunszenti, Ruedi Rominger.
Illustrations: Reto Fontana. Printing+Packaging: WBZ Reinach.
