Key visual for R Selection Travel in Style

The visuals for the fall campaign were shot in summery Mallorca by Jan Kohlrusch Photography. Samuel Alvarez, Sales Manager of the Hotel Cap Rocat Mallorca, ventured into the cool water as the model. The testimonial campaign was deliberately realized in the style of classic fashion photography. Little text, lots of images.

The inaugural issue will be featured in the newly launched travel edition of L'Officiel Voyage on Wednesday. Roman Sägesser will accompany L'Officiel Voyage as Editor at Large. The L'Officiel Voyage launch event will take place in the evening at the R Selection offices in Zurich.
 

Responsible at R Selection Travel in Style: Roman Sägesser (owner). Responsible at Adam & Adam: Willi Adam (consulting), Verena Buri (graphics/concept). Photography: Jan Kohlrusch. Model: Samuel Alvarez.