Kernbrand launches blog for JMS
Ecology and sustainability have always been deeply rooted in the culture of the construction services provider JMS. The St. Gallen-based branding agency Kernbrand developed and implemented a concept to communicate this commitment in an authentic and compelling way.
At the center is the blog Sustainable-natural.ch. True to the motto: benefits and entertainment are more powerful than flat marketing messages. How does a Kompogas plant work? What are the benefits of recycled paper? And how can I save paper in my office? The new blog nachhaltig-natuerlich.ch provides entertaining and user-oriented information on environmental and sustainability topics. It is the centerpiece of the new "sustainable-natural" label, with which the construction services provider JMS expresses its social, ecological and economic commitment.
The label - a maple leaf framed in a circle by the claim "Sustainably Natural" - will be displayed on the website and all JMS publications in future. The maple leaf stands for strength, growth and development. The circular shape symbolizes protection and continuity - all important sustainability values.
Kernbrand has developed a comprehensive content strategy in order to anchor the content itself in the minds of readers in the long term. This involves communicating informative content on the topics of ecology and sustainability on various channels. In addition to the aforementioned blog, this also includes various social media channels and a new newsletter.
However, it is not only the content of JMS's communication that is designed for sustainability, but now also its printed materials. Kernbrand supported JMS in the selection of a new recycled paper. From now on, letters, internal information and brochures will only be printed on the environmentally friendly "Refutura" paper.
