Kentucky Fried Chicken: Big, bigger, 8,000 m2
The biggest possible launch of a redesigned company logo: The Louisville-based U.S. fast-food chain Kentucky Fried Chicken (KFC) is the first company to have a logo visible from space. The 8,000 m² logo was installed in the Nevada desert in Area 51, also known as the UFO landing strip. This is an example of how a marketing strategy can even include making contact with visiting extraterrestrials.
Biggest possible launch of a revised company logo: The Louisville-based US fast food company Kentucky Fried Chicken (KFC) is the first company to have a brand that is visible from space. The 8,000 m2 logo was erected in the Nevada desert in Area 51, also known as the landing strip for UFOs. An example of how a marketing strategy can also include contact with incoming extraterrestrials.
KFC has redesigned its logo, the well-known likeness of Colonel Sanders. Not only that: the entire image, from restaurant furnishings and uniforms to packaging, is now all new at the global chicken roaster with over 14,000 restaurants worldwide. Greatness must be appropriately portrayed and widely communicated, and with the 8,000m2 logo in the UFO capital of the world, Area 51, this seems to have been achieved. KFC is thus following the example of the men's magazine FMH, which has already blown up a cover to astronomical size and erected it. This is advertising specifically for the target groups of frequent flyers, astronauts and extraterrestrials. They are also hoping for some free advertising with the next update of Google Earth. We can only hope that the weather gods like to eat chicken burgers.
KFC has redesigned its logo, the well-known likeness of Colonel Sanders. Not only that: the entire image, from restaurant furnishings and uniforms to packaging, is now all new at the global chicken roaster with over 14,000 restaurants worldwide. Greatness must be appropriately portrayed and widely communicated, and with the 8,000m2 logo in the UFO capital of the world, Area 51, this seems to have been achieved. KFC is thus following the example of the men's magazine FMH, which has already blown up a cover to astronomical size and erected it. This is advertising specifically for the target groups of frequent flyers, astronauts and extraterrestrials. They are also hoping for some free advertising with the next update of Google Earth. We can only hope that the weather gods like to eat chicken burgers.
