No advertising in German in South Tyrol

The Roman government has prohibited the province of South Tyrol from using the "South Tyrol" umbrella brand in a single language. The province now plans to challenge the decision in the highest court.

The Roman government has prohibited the province of South Tyrol from using the South Tyrol umbrella brand in one language. The province now intends to appeal against the decision to the highest court. Until now, it was customary for South Tyrol to be referred to only as "Alto Adige" in Italy, for example.
" and had only advertised with "South Tyrol" in German-speaking countries. The government under Prime Minister Romano Prodi considers this to be a violation of the constitution. He lodged an objection against a corresponding law, as reported by the SDA. After the government meeting, South Tyrol's governor Luis Durnwalder pointed out that the monolingual usage had been used for years. The decision in Rome was incomprehensible. The province will therefore get involved in the legal dispute.

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