No second nosedive for Albatros
Insurance Ruf Lanz wants to demonstrate for Suva: It's not worth taking unnecessary risks.
Insurance Ruf Lanz wants to demonstrate for Suva: It's not worth taking unnecessary risks.
The health insurance companies have known for a long time that policyholders need to take more personal responsibility to prevent premiums from rising endlessly. This insight is also behind two new commercials that Ruf Lanz has produced for Suva.Many insured persons only know the Swiss National Accident Insurance Fund in connection with accidents at work. However, few people know that they are also financially covered for non-work accidents - so-called leisure accidents - if they work for a Suva-insured company for more than eight hours a week.
Not everything is insurable
To communicate this fact to the general public, Ruf Lanz has developed a new website. However, it is not content to fill the knowledge gap. The commercials also want to warn in a surprising way: It's not worth taking unnecessary risks! The message: Of course, medical costs and daily allowances are paid by Suva. But even Suva cannot compensate for the (temporary) loss of independence - and therefore quality of life. Which is why you should take care of yourself.
For the time being, the SuvaRisk film "Men's Toilet" shows "something that has never been seen on Swiss television before", as Markus Ruf from Ruf Lanz promises. The supposed scandal: a man kneeling in front of another man in a toilet goes down his pants. Furtive glances arouse voyeuristic expectations. But then comes the denouement in a long shot: a male accident victim with both arms in plaster is unable to urinate on his own, which is why he is dependent on the help of a nurse. A female voice from off-screen gets to the point: "Accidents can have pretty unpleasant consequences. Take care of yourself. Even if you are insured with Suva against accidents at work and in your free time."
The only seemingly delicate commercial achieved the second best result of all Suva commercials ever tested in a test, as the agency assures us. It was produced by Chocolate Films in Zurich with German director Andreas Hoffmann, whose McDonald's commercials can be found on the Cannes reel.
Suddenly this boredom
In a completely different sense, a movie stimulates the imagination. It was shot to accompany the TV commercial. In it, you see nothing but the ceiling of a hospital for 40 seconds, shot with a single camera angle. Nothing happens. Not even a fly crawls across the ceiling. Danielle Lanz hopes that viewers will soon ask themselves what is going on here because they are not used to this uneventfulness in the overwrought pace of a cinema advertising block. The answer comes after long seconds of waiting in the form of these fade-ins: "Are you bored? - After an accident, you might have to stare at the ceiling for weeks. - Take care of yourself. - Even if you are insured with Suva against accidents at work and in your free time."
A small detail in passing: the agency contacted the Balgrist Orthopaedic University Clinic for the medical aspects of the "Men's Toilet" commercial. The plaster corset used in the film is also available at the clinic. One of Balgrist's patients, who had to cope with his life in a plaster cast for several weeks, was only called "Albatros"...
Nothing to do with sex in the end: Suva commercial by Ruf Lanz.
The health insurance companies have known for a long time that policyholders need to take more personal responsibility to prevent premiums from rising endlessly. This insight is also behind two new commercials that Ruf Lanz has produced for Suva.Many insured persons only know the Swiss National Accident Insurance Fund in connection with accidents at work. However, few people know that they are also financially covered for non-work accidents - so-called leisure accidents - if they work for a Suva-insured company for more than eight hours a week.
Not everything is insurable
To communicate this fact to the general public, Ruf Lanz has developed a new website. However, it is not content to fill the knowledge gap. The commercials also want to warn in a surprising way: It's not worth taking unnecessary risks! The message: Of course, medical costs and daily allowances are paid by Suva. But even Suva cannot compensate for the (temporary) loss of independence - and therefore quality of life. Which is why you should take care of yourself.
For the time being, the SuvaRisk film "Men's Toilet" shows "something that has never been seen on Swiss television before", as Markus Ruf from Ruf Lanz promises. The supposed scandal: a man kneeling in front of another man in a toilet goes down his pants. Furtive glances arouse voyeuristic expectations. But then comes the denouement in a long shot: a male accident victim with both arms in plaster is unable to urinate on his own, which is why he is dependent on the help of a nurse. A female voice from off-screen gets to the point: "Accidents can have pretty unpleasant consequences. Take care of yourself. Even if you are insured with Suva against accidents at work and in your free time."
The only seemingly delicate commercial achieved the second best result of all Suva commercials ever tested in a test, as the agency assures us. It was produced by Chocolate Films in Zurich with German director Andreas Hoffmann, whose McDonald's commercials can be found on the Cannes reel.
Suddenly this boredom
In a completely different sense, a movie stimulates the imagination. It was shot to accompany the TV commercial. In it, you see nothing but the ceiling of a hospital for 40 seconds, shot with a single camera angle. Nothing happens. Not even a fly crawls across the ceiling. Danielle Lanz hopes that viewers will soon ask themselves what is going on here because they are not used to this uneventfulness in the overwrought pace of a cinema advertising block. The answer comes after long seconds of waiting in the form of these fade-ins: "Are you bored? - After an accident, you might have to stare at the ceiling for weeks. - Take care of yourself. - Even if you are insured with Suva against accidents at work and in your free time."
A small detail in passing: the agency contacted the Balgrist Orthopaedic University Clinic for the medical aspects of the "Men's Toilet" commercial. The plaster corset used in the film is also available at the clinic. One of Balgrist's patients, who had to cope with his life in a plaster cast for several weeks, was only called "Albatros"...
Nothing to do with sex in the end: Suva commercial by Ruf Lanz.
Andreas Panzeri
