Katrin von Niederhäusern: Pink panties used as a business card
A groupie tradition turns into a direct mailing campaign: Illustrator Katrin von Niederhäusern wants to work with the American rapper Action Bronson and create illustrations and graphics for him.
To draw attention to herself, she came up with an unusual direct mailing: pink panties with the URL Iwannaworkforactionbronson.com. She threw the purpose-designed underwear on stage at an Action Bronson concert. Action Bronson can view more of Katrin's work on the website and then decide whether to hire her. An answer is still pending. The direct mailing has been very well received on Facebook and Twitter and is being diligently passed on.
