Kargo for Gurtenfestival: Jubi campaign
For the «40th Edition,» the designers really went all out with the visuals. An addition to the logo, holographic colors in the design, and a variety of new merchandise items.
For the then 35th anniversary, Sugar Kommunikation (Re Wilk) and Kargo In 2017, Kargo won the pitch for the new CI/CD and the overall communication of the Bern Gurten Festival. The new logo launched by Kargo and the campaign subject with the topographical lines of the Gurten celebrate the unique location of the festival on Bern's local mountain to this day.
Jubilee joy
The eventual six-year mandate culminated in the realization of the latest anniversary. For the "40th Edition", the company drew from the full graphic resources. Addition in the logo, holo colors in the design and various new merchandise.
The work on the part of Kargo included all implementations for all printed materials at the event; the covering of the stages, wristbands, T-shirts, drink cards, information material, but also all advertising materials such as posters, flyers, merch, banners, website. The implementation of social media content with video interviews, mood posts, stories and much more were central to the promotion of the festival. During the showdays in 2018/2019/2022 and 2023, a ten-person Kargo social media team was on the Hausberg each time, posting all content for Instagram, Facebook, Youtube and Twitter and serving the large and spirited community with questions and answers.
