Canton Thurgau gets a new image

The Thurgau cantonal government and the «Thurgau» brand will adopt a shared logo and typeface next year.

The canton of Thurgau and the
Thurgau" brand will receive a new logo and typeface next year.
In future, the cantonal administration and the Thurgau marketing organization will have a common, integrated image.
The administration's logo is complemented by the lions of the cantonal coat of arms, the "Thurgau" brand with the red apple. The design was developed by the CI Program agency in Zurich. Through
The coordinated appearance is intended to create synergies that
more conciseness and strength for all those involved through unity
lend. This form of cooperation between a cantonal
administration and cantonal marketing organizations has so far been
unique in Switzerland, according to the press release issued by the
Thurgau administration. The canton's new image has the
Thurgau cost 150,000 francs and will be used from Easter 2006.

More articles on the topic