Kampaweb raises awareness for Soldiar Suisse

Using the example of street vendors, whose work is not permitted in the vicinity of the stadiums during the World Cup, Solidar Suisse wants to raise awareness of fair World Cups among a wide audience. The Zurich-based online agency Kampaweb won the associated competition and has now designed a multi-stage campaign that was launched on May 25.

For the campaign's online presence, Solidar Suisse is using Kampatools, the online campaign toolkit from Drupal and Salsa, an in-house development by Kampaweb, for the first time. With this platform, all conceivable campaigns can be realized; with the Salsa modules, for example, petitions, protest mail and donation campaigns can be implemented. The first step of the four-language campaign is to create a Protest mail sent to Sepp Blatter. For the mobilization of this action and its dissemination, Kampaweb produced a video showing a sequence of real football fouls; the highlight of this sequence is a montage in which Sepp Blatter sweeps across the football pitch and fouls a street vendor with a vendor's tray in such a way that all his belongings are blown up. At the end, the viewer is invited to protest to Sepp Blatter.

The link in the video leads to the protest mail campaign on the Campaign website. The mobilization for this action takes place via various channels: Solidar Suisse's online contacts are invited to the protest mail action by e-mail (using the Salsa e-mail module). The organization is mobilizing content via social media (Facebook and Twitter). The campaign is also supported by online advertising. The concept, text, video and advertising measures were realized by Kampaweb.