Campaign for the true stars of Zürichberg

Tierwelt Lesch + Frei awakens the desire for the next visit to Zurich Zoo with original animal photos. Week after week, at least three thick and regularly appearing magazines prove that there is a huge range of leisure activities on offer in Zurich and the surrounding area. It's easy to forget that on the Zürichberg, 2000 representatives of 260 animal species offer an experience day after day that puts almost every other event in Zurich in the shade. A special attraction next to the Masoala Hall, for example, is the new enclosure for the Indian lions, which has been extended to 1700 square meters. With this outdoor enclosure, the zoo wants to take another step towards becoming a nature conservation center. The enclosure is also supplemented with an information pavilion. The "Zoolino", where children and animals can make friends, is similarly popular.
Zurich Zoo commissioned Lesch+Frei to once again bring these aspects to the attention of the people of Zurich. The result is four new poster motifs that will advertise the stars of the Zürichberg from this spring. The subjects vary other well-known claims and headlines from the Zurich advertising world with subtle humor.
Andreas Panzeri