Wireless mouse cinema, almost free for children
Computer Atelier Heinzelmann created a cinematic presentation for the market launch of the new Microsoft PC mice and keyboards.
Computer Atelier Heinzelmann designed a cinematic presentation for the market launch of the new Microsoft PC mice and keyboards. Even though the Microsoft founder is now under constant fire from antitrust authorities, patent holders and competitors. Nevertheless, this very film, in which Lester Burnham, alias Kevin Spacey, ends up in a pool of blood, should help a wireless mouse from Microsoft to be successfully launched on the Swiss market.
For the design-conscious
For each member of the new hardware family - there are five in total - Winterthur-based Atelier Heinzelmann has designed an advertising motif that recreates a poster for a well-known movie with a matching mouse. However, the cinematic analogies of the appearance are not to be found in the person of Mr. Microsoft. Rather, the Swiss branch of the US multinational, which is worth over 270 billion dollars, wants to inspire a trendy, design-conscious and affluent audience for the new mice in cinema magazines. And with good reason: you have to fork out at least 70 francs for the tame little PC animals.
It is no coincidence that the Winterthur agency was entrusted with the implementation of the "movie poster" ads by the Swiss branch of the software giant: owner André Heinzelmann and his team have been producing the cinema magazine Close-up for six years. The company has also been one of Microsoft Switzerland's pool agencies for years - mainly in the DM sector. For the launch campaign, which includes POS posters and cards for free as well as advertisements, the creatives have reinterpreted the movie posters for "A Beautiful Mind", "Twins", "Scream" and "Basic Instinct" in addition to "American Beauty". The motif for the latter shows two of the dickless or cordless mice in an explicit position. It is therefore not surprising that those responsible at Microsoft's US headquarters initially had moral qualms about accepting this motif, as André Heinzelmann confirms. Nevertheless, the ad was used, as the sight of copulating mice does not immediately make Swiss consumers, who are used to all kinds of things, blush.
Borrowing from Hollywood movies: Campaign from the Heinzelmann studio in Winterthur for the US multinational Microsoft.
Simone Keller
For the design-conscious
For each member of the new hardware family - there are five in total - Winterthur-based Atelier Heinzelmann has designed an advertising motif that recreates a poster for a well-known movie with a matching mouse. However, the cinematic analogies of the appearance are not to be found in the person of Mr. Microsoft. Rather, the Swiss branch of the US multinational, which is worth over 270 billion dollars, wants to inspire a trendy, design-conscious and affluent audience for the new mice in cinema magazines. And with good reason: you have to fork out at least 70 francs for the tame little PC animals.
It is no coincidence that the Winterthur agency was entrusted with the implementation of the "movie poster" ads by the Swiss branch of the software giant: owner André Heinzelmann and his team have been producing the cinema magazine Close-up for six years. The company has also been one of Microsoft Switzerland's pool agencies for years - mainly in the DM sector. For the launch campaign, which includes POS posters and cards for free as well as advertisements, the creatives have reinterpreted the movie posters for "A Beautiful Mind", "Twins", "Scream" and "Basic Instinct" in addition to "American Beauty". The motif for the latter shows two of the dickless or cordless mice in an explicit position. It is therefore not surprising that those responsible at Microsoft's US headquarters initially had moral qualms about accepting this motif, as André Heinzelmann confirms. Nevertheless, the ad was used, as the sight of copulating mice does not immediately make Swiss consumers, who are used to all kinds of things, blush.
Borrowing from Hollywood movies: Campaign from the Heinzelmann studio in Winterthur for the US multinational Microsoft.
Simone Keller
