JWT+H+F shows Brazilian soccer player in action for Sony
JWT+H+F has launched a campaign for the new Sony Bravia TV. The campaign centers on the slogan that the new model displays every movement sharply and smoothly at 200 frames per second. The ad features Brazilian soccer player Kaka.
JWT+H+F has created a campaign for the new Sony Bravia television. At the heart of the campaign is the slogan that the new 200 frames per second display every movement sharply and smoothly. The subject shows the Brazilian soccer player Kakà.
In addition to the classic advertisements, JWT+H+F also realized special formats. In addition to the content produced by Co&Co for the web, BTL activities were also used. For example, a live raffle during the half-time break of the FCZ-YB match on April 26. In terms of communication, the new launch was combined with a cash-back campaign.
The campaign runs nationwide from the end of April to the end of June.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Mathias Bart (text), Anna Kindlimann, Sebastian Day (graphics), Reto Baumann, Jennifer Rimann (consulting). Image editing, litho: Mischa Annen (Type Design). Media: Livia Sommer, André Heller (OMD). Online: Florian Wieser, Remo Hexspoor (Co&Co). Responsible at Sony Overseas SA: Patrick Owen Meier (Head of Marketing Communications), Sylvia Petrick (Marketing Communications Manager).
In addition to the classic advertisements, JWT+H+F also realized special formats. In addition to the content produced by Co&Co for the web, BTL activities were also used. For example, a live raffle during the half-time break of the FCZ-YB match on April 26. In terms of communication, the new launch was combined with a cash-back campaign.
The campaign runs nationwide from the end of April to the end of June.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Mathias Bart (text), Anna Kindlimann, Sebastian Day (graphics), Reto Baumann, Jennifer Rimann (consulting). Image editing, litho: Mischa Annen (Type Design). Media: Livia Sommer, André Heller (OMD). Online: Florian Wieser, Remo Hexspoor (Co&Co). Responsible at Sony Overseas SA: Patrick Owen Meier (Head of Marketing Communications), Sylvia Petrick (Marketing Communications Manager).
