JWT+H+F: How a Hakle ad can pamper your bottom
Starting in mid-March, Hakle Naturals, a new brand of toilet paper made from 100 percent recycled paper, will be available in stores. For the creative team at JWT+H+F, this was a welcome source of inspiration to bring the product to life in a very direct way.
An advertisement discreetly points out that the paper you are holding in your hands is not only suitable for reading. Depending on the case, the reader may experience a purely natural déjà vu in the bathroom.
The advertisement is placed in newspapers and magazines throughout Switzerland.
Responsible at Kimberly Clark: Franziska Leisi (Marketing Manager Family Care). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Grischa Rubinick (CD, AD), Mathias Bart (text), Vanessa Lehmann-Spalleck, Jaqueline Vils (consulting), David Guntern (TypeDesign, DTP).
