JWT+H+F launches national summer promo for Heineken
JWT+H+F has launched a national summer promotion for Heineken. The agency developed all the necessary BTL measures for the promotion, which will run through the fall.
JWT+H+F has realized a national summer promo for Heineken. According to the Zurich agency's press release, the aim is to give the trade a decisive boost in sales. At the same time, the positioning is to be further anchored. JWT+H+F developed all the necessary BTL measures for the promotion, which will run until the fall.
Responsible at Heineken: Frank Wilde (Senior Brand Manager), Philipp Haeseli (Brand Manager). Responsible for JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Reto Baumann, Jennifer Rimann (consulting), Mathias Bart (text), Christian Wirz, Sebastian Day, Mischa Annen (graphics/DTP).
Responsible at Heineken: Frank Wilde (Senior Brand Manager), Philipp Haeseli (Brand Manager). Responsible for JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Reto Baumann, Jennifer Rimann (consulting), Mathias Bart (text), Christian Wirz, Sebastian Day, Mischa Annen (graphics/DTP).
